Future of Product
Future of Product Podcast
Decoding behavior - AI and the science of product design | Nate Andorsky (Founder @ Patent355)
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Decoding behavior - AI and the science of product design | Nate Andorsky (Founder @ Patent355)

"We're not actually consciously aware of much of what drives our decision making" - Nate Andorsky

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Nate Andorsky is the founder of Patent355 - a behavioral science-driven product studio that partners with high growth companies to help them build, validate assumptions and accelerate their product growth. He’s also a multi-time founder and author of “Decoding the Why” - in which he outlines strategies for building technology based on the 95% of human emotions and thoughts that occur before the customer is consciously aware of them. Here’s an overview of our conversation:

  • Introduction to Nate and his journey with behavioral science (00:00)

  • Using behavioral science to align your current wants with your future needs (08:23)

  • How to tell if a startup is struggling purely based on the number of new product features they release (16:06)

  • Why Nate started Patent355 (20:27)

  • Why raising that next round won’t solve all your issues (27:52)

  • Nate’s perspective on the current tech business and investment landscape (35:10)

  • Applying behavioral science to a practical product marketing example (41:19)

  • The future of behavioral science and Nate’s hot take (48:21)

  • Outro & where to find Nate (53:41)


Where to find Nate Andorsky:

Where to find Max:


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Future of Product
Future of Product Podcast
Future of Product Podcast is a weekly podcast in which Maxwell Matson, writer of Future of Product, sits down with founders and product leaders at rising AI startups to discuss their product journeys, their teams' approach to using AI, and their opinions on the hottest issues in the space.