Future of Product
Future of Product Podcast
Fortune favors the Bold | Billee Howard (Co-founder & CEO @ BRANDthrō)
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Fortune favors the Bold | Billee Howard (Co-founder & CEO @ BRANDthrō)

"The only way to have the opportunity that you want is to have the courage to push yourself to a point of discomfort" - Billee Howard

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Billee Howard is the co-founder & CEO @ BRANDthrō  - the AI-driven SaaS platform for emotionally optimized CX. Throughout her career, she’s been a passionate innovator, customer advocate, marketing strategist, and storyteller. Today she advises the world’s top brands and their leadership on how to build data-backed strategies that drive emotional engagement across all stakeholder groups. Here’s an overview of our conversation:

  • How to pivot from transactional to relational relationships (00:52)

  • The changing power dynamic for brands (09:33)

  • The secret sauce of predicting trends (21:48)

  • Democratization of insights and reimagining the future (25:00)

  • Perspectives on data security and privacy (29:27)

  • The less glamorous parts of being an entrepreneur (40:44)


Where to find Billee Howard:

Where to find Max Matson:


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Future of Product
Future of Product Podcast
Future of Product Podcast is a weekly podcast in which Maxwell Matson, writer of Future of Product, sits down with founders and product leaders at rising AI startups to discuss their product journeys, their teams' approach to using AI, and their opinions on the hottest issues in the space.