Future of Product
Future of Product Podcast
Want better retention? Double down on what your customers really want | Steven Cohn (Founder @ Winware)
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Want better retention? Double down on what your customers really want | Steven Cohn (Founder @ Winware)

"The biggest mistake product teams make is they think that the reason customers churn is because a competitor has some other feature, but that's not why customers churn..." - Steven Cohn, Winware

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Steven Cohn is the founder of Winware, an AI company dedicated to helping product-led teams improve customer satisfaction, reduce churn, and increase trial conversion rates. With a background as a successful serial entrepreneur, Cohn brings a wealth of experience and a unique perspective on how product makers can harness AI and data analysis to drive value for customers and businesses alike. Here’s an overview of our discussion:

  • Introduction (00:00)

  • Winware's journey (05:32)

  • Reducing churn with AI (29:09)

  • AI and product teams (34:15)

  • Leveraging AI for marketing (37:59)

  • The future of AI (41:29)


Where to find Steven Cohn:

Twitter

LinkedIn

Winware

Where to find Max:

Newsletter

LinkedIn

PlayerZero


Podcast transcript linked here:

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Future of Product
Future of Product Podcast
Future of Product Podcast is a weekly podcast in which Maxwell Matson, writer of Future of Product, sits down with founders and product leaders at rising AI startups to discuss their product journeys, their teams' approach to using AI, and their opinions on the hottest issues in the space.