Future of Product
Future of Product Podcast
The Human-AI Frontier: Navigating Possibilities, Pitfalls, and Progress | Stefano Puntoni (Co-Director of AI & Professor of Marketing @ The Wharton School )
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The Human-AI Frontier: Navigating Possibilities, Pitfalls, and Progress | Stefano Puntoni (Co-Director of AI & Professor of Marketing @ The Wharton School )
"Instead of thinking about 'how can AI make us more productive'? We should focus more on human flourishing. AI shouldn't be about human replacement." - Stefano Puntoni

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Stefano Puntoni is the co-director of AI, a professor of marketing, and a world-renowned behavioral scientist at The Wharton School. His research examines the psychology of Artificial Intelligence to understand consumer reactions and adoption patterns. Stefano teaches about technology, brands, consumers, and decision-making. He is passionate about research teaching, and connecting with others to share ideas and learn. Here’s an overview of our conversation:

AI adoption and consumer reactions (0:00)

AI's impact on behavioral science and future opportunities (2:45)

Adoption, innovation, and potential threats to personal identity (4:35)

AI's impact on personal identity (10:14)

AI's impact on jobs and identity (15:57)

Marketing AI products (23:29)

AI's impact on jobs and industries (26:45)

Limitations and potential dangers (31:39)

Impact on content creation and user adoption (37:12)


Where to find Stefano Puntoni:

Where to find Max Matson:


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Future of Product

Future of Product Podcast

Future of Product Podcast is a weekly podcast in which Maxwell Matson, writer of Future of Product, sits down with founders and product leaders at rising AI startups to discuss their product journeys, their teams' approach to using AI, and their opinions on the hottest issues in the space.